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means of personalization

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  • Personalized marketing — (also called personalization, and sometimes called one to one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique… …   Wikipedia

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  • Custom-fit — is a broad term which could be defined as tailor made. To this respect, mass customization could be defined as a massive personalization or personalization for everybody. In the development of the term, a customized product would imply the… …   Wikipedia

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